![]() This project is also a great opportunity for Citroën to support a French start-up company by giving the green light for this project and partnership. A colored liquid within the glasses recreates the horizon line to solve the conflict between eyes and inner ear. Boarding Ring is a French start-up that developed this specific technology, notably in partnership with Navy sailors. Seetroën glasses are equipped with Boarding Ring technology. They were specifically designed for Citroën, which partnered with Paris-based 5.5 design studio. Comfort takes on different forms, and curing motion sickness is one of them. Citroën is the car brand that stands for comfort worldwide. ![]() Why did Citroën want to tackle motion sickness?Ĭitroën has developed many technologies to address comfort, notably hydraulic suspensions. Kinetosis, aka motion sickness, is an affliction caused by a conflict between two senses: the eyes detect a movement, while the inner ear does not detect the same movement. BETC Creative Director Nicolas Lautier and Creative Technologist Bao Tu NGoc reveal the cool tech behind the invention and tell us how we can get a pair. French car company Citroën and its dedicated agency Traction from BETC developed glasses that prevent motion sickness. In Europe, more than 30 million people are affected by motion sickness. : +336 87 77 41 82 - MAHOUIN - Tel.“THIS PROJECT IS ALSO A GREAT OPPORTUNITY FOR CITROËN TO SUPPORT A FRENCH START-UP COMPANY BY GIVING THE GREEN LIGHT FOR THIS PROJECT AND PARTNERSHIP.” In 2018 the Brand sold 1.05 million vehicles in over 80 countries. Citroën also stands out among mainstream carmakers by bringing its customers a singular experience, for example with Citroën Advisor and “La Maison Citroën”. This spirit is underlined by its baseline “Inspired by You” and embodied by cars boasting unique styling and benchmark comfort. Users simply put them on for 10 to 12 minutes when the initial symptoms appear.Īt the heart of the automotive market, Citroën has since 1919 stood as a popular brand in the noble sense of the term, its main source of inspiration being people and their lifestyles. The glasses do not contain lenses, so they may be shared by all family members and travelling companions. The two Seetroën models are available for €99 at the Brand’s lifestyle boutique in the following countries: France, Portugal, Benelux, Spain, Italy, Austria, Germany, the Netherlands, the UK, Ireland and Poland.Ĭustomers outside these countries can be delivered around the world by ordering on the Citroën Racing.īoth Seetroën models can be worn by adults and children aged ten and over (when the inner ear finishes growing). Advance orders open on 15 May for delivery in early July. Seetroën S19 is a limited series produced in 1,919 units, in honour of the Brand’s centenary year. The 100% “Inspired by You” innovation for greater well-being will be launched at VivaTech, the global innovation event (from 16 to 18 May at the Paris Expo exhibition centre at Porte de Versailles in Paris). With more and more time spent reading on smartphones and tablets, travel sickness affects children and adults, in cars as well as boats, buses and other means of transport. The new, even smarter, glasses feature transparency technology, with a gradation matching the blue liquid that recreates the horizon line to resolve the conflict of the senses. Following this success, Citroën is launching a new model of the anti-travel sickness glasses: Seetroën S19.Īs with the initial model, Seetroën S19 glasses were developed with the start-up Boarding Ring and the design studio 5.5. The launch of the Seetroën glasses in July 2018 made a big splash, with over 20 million web views and sales of 15,000 units in the space of a few months.
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